March 2nd, 2010 
lance4hire 
When: 6 pm: Registration and networking, appetizers, cash bar
6.30 pm: Opening remarks by Michelle Hudson of the News-Press
6.45 pm: Keynote address: Turning Social Media Contacts into Actionable Relationships
7.30 pm: Executive panel
8.15 pm : Closing Remarks
Where: Holiday Inn Airport at Gulf Coast Town Center
Cost: Free, registration required
Featured speaker: Deborah Shane
March 2nd, 2010 lance4hire A lot of “gurus” would like to tell you the best case scenario. Social media is free, powerful and fun. I couldn’t agree more.
However, it’s not a panacea. It’s not the only ingredient in your marketing apothecary, is it? I certainly hope not. (more…)
February 4th, 2010 lance4hire June 30th, 2009 lance4hire 
How do you spell relief?
Faced with the big D, consumers’ pain often translates into traffic for certain brands.
Ikea, for one, specializes in cheap, modular, expensive-looking furniture that’s a turnkey solution for a newly single fellow who has to set up house in a hurry. Haagen Dazs, famously, offers solace to many a rejected female (read: chocolate).
These companies’ identification with pain is so integral as to be almost cliche – except you’d be hard-pressed to find an admission from corporate that they actively woo the downtrodden – and they probably don’t. It’s just that their products are so uniquely suited in their appeal to those who suffer. They are comfort products by design. And who needs comfort more than someone recently shunned?
The moral is: pain sells. You can turn that into a positive for your brand. (more…)
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