Archive for the ‘From the headlines’ Category

And a little child shall lead them

How an 8-year-old schooled Boeing

original aeronautical design by Harry Windsor, rendered in crayon, complete with firing capabilitiesMy son is 9. He invents new ways to augment the assault capabilities of his Nerf dart gun. This enterprise often involves trip wires and remote triggering mechanisms, as well as machine gun hide build-outs from his bunk bed ladder. Sometimes his ideas overshadow his ability to fashion a working prototype. He gets frustrated. (more…)

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FTC’s new rules for bloggers – preposterous?

Disclosure may simply be good social media practice

Jack Shafer has a problem. In his post earlier this week for Slate, Shafer takes issue with the FTC’s new disclosure rules for bloggers, calling them “preposterous.” Simply stated, if a blogger is writing about a product or service he or she has received free of charge, that arrangement now needs to be clearly identified to the audience. The presumption, of course, is that a blogger’s review could possibly be swayed by the free schwag.

In editorial circles, it’s called payola. And in ethical editorial circles, it’s not tolerated. So why does Shafer have a problem? (more…)

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