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TwitterBirthdays are important! What better anniversary than one that commemorates another safe journey around the sun?
For Twitterphiles, there is yet another reason to celebrate. If you go to When Did You Join Twitter? you can calculate your Twitter age. (more…)
Archive for the ‘Good stuff out there’ Category
Does Hallmark have a card for that?
March 26th, 2010 
lance4hire 
The Primal Forces that Drive Social Networks
December 7th, 2009 lance4hire From Digital Tonto
by Greg Satell
Social Networks are revolutionizing how we view our world. People are connecting, businesses are being created or transformed, and the world seems like a smaller place. As with any transformation on a grand scale, a plethora of consultants, gurus, blogs, and how-to books have risen to meet the demand for information about the social revolution.
However, it is very rare to hear anything about the underlying forces that actually drive the social network phenomenon.
It’s a shame because the story is a great one that has implications, not only for social media, but for fields as diverse as counter-terrorism, ecology, economics, organizational theory and cancer research. Network Theory has fundamentally changed our understanding about how the world works since its inception a decade ago. Most of all, by understanding how networks form and grow, we can build better ones. (more…)
Out there and back again
November 14th, 2009 lance4hire Poetry, social media and who you really are
This whole social media thing is kinda crazy. I did it before I knew what it was. Years ago, I was at an open mic event in downtown Fort Myers in a hookah bar with cushions all over the floor. The emcee, now a good friend of mine, made an announcement asking for participants’ email addresses and MySpace usernames. It was the first time I heard about MySpace. I went home and tried it out. I spent far too much time. It was silly. But the most important thing is I was turned on to this easy and dynamic way to get in touch with people. (more…)
Posted in Good stuff out there, Universal SoMe 
Tags: EditRed, passions, poetry, poets, ReadWritePoem, Ryun Horn, social media, writer's networks 
View CommentsHow to blog almost every day
October 10th, 2009 lance4hire From ChrisBrogan community and social media
by Chris Brogan
I put up a blog post (almost) every day, and sometimes, I put up more than one a day. On top of this, I write for clients, write for other projects, work on books, and other things. Some of you don’t have all these other writing commitments, but still want some ideas on getting more writing out the door. Here are some thoughts into my process that I hope will give you a framework for writing a blog post (almost) every day. (more…)
Fear and loathing in social media
October 7th, 2009 lance4hire From The Social Media Marketing Blog
by Scott Monty, Ford Motor Corp.
You would think at this point that we’d be up to curiosity or even playful experimentation.
But it seems that, according to the e-tailing group and PowerReviews‘ survey earlier this month that brands are still hesitant to entirely give over to the power of social media for fear of (what else?) loss of control of their brand and concerns about their competence. A secondary fear is that consumers might find social sites more engaging than the brands’ sites, and therefore stop visiting the brands’ sites.
I may be oversimplifying this a bit, but if I were at a brand that was concerned customers might leave my site for a better site I might, oh, I don’t know…maybe BUILD A MORE ENGAGING SITE?!?!?!
Posted in Good stuff out there Tags: Branding, Ford Motor Corp., Scott Monty, social anxiety, social media View CommentsHow Social Media is Upending the Enterprise
October 2nd, 2009 lance4hire From Fast Company
By David Pakman, Venrock
For decades, companies have defined the channels their customers must use to contact them. But phrases like, “We are available by phone weekdays from 9am until 4pm Eastern Standard Time,” and “We will attempt to answer the emails we receive within 48 hours, but times vary based on incoming volume” are quickly becoming a thing of the past. The long-held notion that companies control the conversation is being challenged by social media.
In a world where any customer can, in seconds, tweet or post to Facebook a pithy product review or share an experience they had with a brand, companies are forced to entirely rethink how they interact with their customers. Step one, probably the hardest step, is realizing they are no longer in control. (more…)
Posted in Good stuff out there Tags: customer engagement, David Pakman, guitar, social media, United Airlines, Venrock View CommentsListening Lessons
October 1st, 2009 lance4hire From ElaineGantzWright’s blog
by Elaine Gantz Wright
“To listen well is as powerful a means of influence as to talk well, and is as essential to all true conversation.”
-Chinese Proverb
I attended a meeting of social media aficionados last week—the Dallas Social Media Club. It was a vibrant group of new-media-savvy folks with cutting-edge interests and razor-sharp wits. I loved the energy in the room and the combination of slightly smug awareness and wide-eyed curiosity about what might replace Twitter as the next techno-networking phenomenon. Officially, “the Social Media Club Dallas focuses on social media practitioners in corporate, agency, and PR roles—primarily interested in how the medium to large enterprises are leveraging social media to reach, engage, and most important, drive revenue.”
Interestingly, but not surprisingly, Thursday evening’s confab consisted primarily of “vendor” types—as the speaker, Chris Vary, VP of Weber Shandwick’s Digital Division, noted when he conducted a quick poll of the room. I think this strongly indicates that the social media charge is still led by the practitioner-evangelists, and that most businesses, small to large to small (including nonprofits), have still not seen the proverbial light. On a practical level, they have not figured out how to integrate it into everyday operations. (more…)
Posted in Good stuff out there Tags: Elaine Gantz Wright, feeds, listening, nonprofit, social media, SocialFuse View CommentsCreative Social Media On The Cheap
September 28th, 2009 lance4hire From Chalkboarder
September 28, 2009
Think Like A Musician
Joe Iadanza, Musician
Musicians amaze me. A lot like a good chef, they are consumed with creating wonderful things. On the flip side, they need to expand and massage their fans, satisfy them and bring in revenue. The similarities are unique; a restaurant also needs to expand and massage its customers, satisfy them and bring in revenue.
With only 10% of affordable fine-dining restaurants using social media, I thought an introduction to how musicians have completely embraced this new communication world would be of benefit.
Let’s look at how a New England based musician is growing his fan base and supporting his family, predominantly by using social media. (more…)
Sara Fitzpatrick Comito is a poet, freelance writer, communications director at 
