Archive for the ‘Guerilla anything’ Category

How to fight with companies on social media

Or how I became a customer service princess warrior…

…and how you can too (and why you should)

When the phone calls and email don’t work, take it to twitter – a lot. Lather rinse repeat. Fan the company on Facebook and decorate their wall with your discontent. Wait for the phone to ring. (more…)

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Social Media Handy Household Uses

Number 14: Spleen

OK, so this is only really the second in this occasional series. See Number 13: Forgiveness for the first. You’ll notice the irony in the sequence here in a moment.

Whoops, indeed!

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What does a guerilla resume look like?

Whatever the gorilla wants it to…

Perusing the endlessly entertaining public forum that is Craigslist a few weeks back, I noticed a help wanted ad that really got me kinda stoked. First, it was for a “Street Level Guerilla Marketer.” Second, it was at an art gallery/tattoo parlor that opened up in our fair city, Fort Myers, a couple of months ago. I had done the neighborly retweeting of their events and had an enthusiam for our local Art Walk event that started in Dec. Last winter, incidentally, seemed the jumping off place for the economic hemorrhage that scuttled our postcard paradise into national headline imfamy and this gallery sidewalk sale seemed a smug nose-thumbing at impending doom.

I didn’t have too much going on at the moment so I just starting pasting something together. Yeah, I have a detailed, crisp-white resume but I thought for art and tattoo and street-level, I’d have to come up with something a little more imagination-provoking. Either the position was filled or the wrong person opened the email (or maybe the ad itself was a type of attention-getting technique in itself. Wish I’d thought of it.). At any rate, I never got an answer. Such is life (such is Craigslist?).

I found a classic tattoo design and worked it into a restaurant menu of my attributes. Take my idea if you want – I got a better job with my good old fashioned resume anyway. (more…)

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33 Days to Online Domination