Social Media Hot Tub

Pay attention for a couple of minutes on Twitter, and you can’t help but notice the stream of references to the Law of Attraction, sometimes hashmarked as #loa. This got me thinking, maybe social media is uniquely suited as a vehicle for the premise, which was thrust into the mainstream zeitgeist with the film and print release of “The Secret.”
If you’re not familiar with it, the law states that like attracts like. Put out feelings of abundance, for instance, and abundance will come to you. That’s an oversimplification, but I feel an inner chicken-and-the-quantum-egg kind of debate coming on and my sauvignon blanc is still chilling in the fridge. (What’s your existential argument wine?)
At any rate, social media works by connections. Twitter, in particular, works by quick, often serendipitous happenings that connect unlikely folks together. There isn’t the resume screening inherent in LinkedIn, there isn’t the long-sought reunion between third-grade homeroom mates. You put out a little content, follow a few people, and before you know it, you’ve got an instant audience for any of your ramblings – and they’re rambling about the same stuff.
Not only, then, is Twitter a vehicle for the premise, but it IS the premise in action. But then again, it is anything we make it. And that’s the definition of the law right there.