Social Media Hot Tub

As I was working on populating my blogroll,  I could sense an inner dialog starting to take form. (One of the marks of a good consultant is the ability to anticipate concerns and questions of a prospective client, to be able to fully live inside another’s point of view).

“Why would I promote my competition?”

The links you’ll see here are, for the most part, for companies and individuals who indeed provide similar services to the ones I offer. Winn-Dixie wouldn’t promote Publix, NBC wouldn’t promote CBS, Stan’s Pet Heaven wouldn’t run an ad for Critters n’ Cages.

Right? Right.

But I’m not selling pooper scoopers or air time or Cheerios. I’m selling my experience and knowledge. And I don’t pretend to know everything – and this isn’t your grandfather’s media. It’s ours, it’s whatever we make it. And that includes my colleagues in the field. The field is unlimited, and so is the potential evolution of this thing we’re all trying to shape.

The bigger the thing gets, the bigger the demand. Social media is a living example of a law of the Universe. There is always enough. The more you share, the more there is to receive.