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October 7th, 2009 
lance4hire From The Social Media Marketing Blog
by Scott Monty, Ford Motor Corp.
You would think at this point that we’d be up to curiosity or even playful experimentation.
But it seems that, according to the e-tailing group and PowerReviews‘ survey earlier this month that brands are still hesitant to entirely give over to the power of social media for fear of (what else?) loss of control of their brand and concerns about their competence. A secondary fear is that consumers might find social sites more engaging than the brands’ sites, and therefore stop visiting the brands’ sites.
I may be oversimplifying this a bit, but if I were at a brand that was concerned customers might leave my site for a better site I might, oh, I don’t know…maybe BUILD A MORE ENGAGING SITE?!?!?!
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Sara Fitzpatrick Comito is a poet, freelance writer, communications director at 
