May 4th, 2010 
lance4hire 
My son is 9. He invents new ways to augment the assault capabilities of his Nerf dart gun. This enterprise often involves trip wires and remote triggering mechanisms, as well as machine gun hide build-outs from his bunk bed ladder. Sometimes his ideas overshadow his ability to fashion a working prototype. He gets frustrated. (more…)
Posted in From the headlines, Internet vigilantism, Universal SoMe 
Tags: Boeing, children, Harry Windsor, invention, social media 
View Comments May 3rd, 2010 lance4hire Social media provides real estate agents more tools than ever to get their listings seen. Is there ever such a thing as too much exposure? Well, no. (more…)
Posted in Internet marketing Tags: florida realtor, Internet marketing, real estate, social media View Comments April 16th, 2010 lance4hire Or how I became a customer service princess warrior…
…and how you can too (and why you should)
When the phone calls and email don’t work, take it to twitter – a lot. Lather rinse repeat. Fan the company on Facebook and decorate their wall with your discontent. Wait for the phone to ring. (more…)
April 14th, 2010 lance4hire OK, so this is only really the second in this occasional series. See Number 13: Forgiveness for the first. You’ll notice the irony in the sequence here in a moment.
Whoops, indeed!
January 18th, 2010 lance4hire Posted in Universal SoMe Tags: forgiveness, kubler-ross, old friends, reconnecting, social media, triskaidekamania View Comments December 7th, 2009 lance4hire From Digital Tonto
by Greg Satell
Social Networks are revolutionizing how we view our world. People are connecting, businesses are being created or transformed, and the world seems like a smaller place. As with any transformation on a grand scale, a plethora of consultants, gurus, blogs, and how-to books have risen to meet the demand for information about the social revolution.
However, it is very rare to hear anything about the underlying forces that actually drive the social network phenomenon.
It’s a shame because the story is a great one that has implications, not only for social media, but for fields as diverse as counter-terrorism, ecology, economics, organizational theory and cancer research. Network Theory has fundamentally changed our understanding about how the world works since its inception a decade ago. Most of all, by understanding how networks form and grow, we can build better ones. (more…)
November 14th, 2009 lance4hire 
This whole social media thing is kinda crazy. I did it before I knew what it was. Years ago, I was at an open mic event in downtown Fort Myers in a hookah bar with cushions all over the floor. The emcee, now a good friend of mine, made an announcement asking for participants’ email addresses and MySpace usernames. It was the first time I heard about MySpace. I went home and tried it out. I spent far too much time. It was silly. But the most important thing is I was turned on to this easy and dynamic way to get in touch with people. (more…)
Posted in Good stuff out there, Universal SoMe Tags: EditRed, passions, poetry, poets, ReadWritePoem, Ryun Horn, social media, writer's networks View Comments October 10th, 2009 lance4hire From ChrisBrogan community and social media
by Chris Brogan
I put up a blog post (almost) every day, and sometimes, I put up more than one a day. On top of this, I write for clients, write for other projects, work on books, and other things. Some of you don’t have all these other writing commitments, but still want some ideas on getting more writing out the door. Here are some thoughts into my process that I hope will give you a framework for writing a blog post (almost) every day. (more…)
October 7th, 2009 lance4hire From The Social Media Marketing Blog
by Scott Monty, Ford Motor Corp.
You would think at this point that we’d be up to curiosity or even playful experimentation.
Posted in Good stuff out there Tags: Branding, Ford Motor Corp., Scott Monty, social anxiety, social media View Comments October 2nd, 2009 lance4hire From Fast Company
By David Pakman, Venrock
For decades, companies have defined the channels their customers must use to contact them. But phrases like, “We are available by phone weekdays from 9am until 4pm Eastern Standard Time,” and “We will attempt to answer the emails we receive within 48 hours, but times vary based on incoming volume” are quickly becoming a thing of the past. The long-held notion that companies control the conversation is being challenged by social media.
In a world where any customer can, in seconds, tweet or post to Facebook a pithy product review or share an experience they had with a brand, companies are forced to entirely rethink how they interact with their customers. Step one, probably the hardest step, is realizing they are no longer in control. (more…)
Posted in Good stuff out there Tags: customer engagement, David Pakman, guitar, social media, United Airlines, Venrock View Comments
Sara Fitzpatrick Comito is a poet, freelance writer, communications director at Elemental Stone and Waterworks, Inc., and a member of the Social Media Club of Southwest Florida steering committee.
She is a frequent contributor to Naples Daily News and her has appeared or is forthcoming in nthposition; The Camel Saloon; Short, Fast, and Deadly; Barrier Islands Review and Hip Mama. She is the editor of the online art/literary journal Orion Headless.
She lives in Fort Myers with her husband and nine-year-old son.
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